Since giving birth to her first child on June 15, Kim Kardashian hasn't even been seen in public, let alone given any small glimpse of her bundle of joy - except in those fake photos she sent out.
But according to TMZ, Kim and boyfriend Kanye West have reached a decision and rejected a lucrative seven-figure magazine offer to instead follow the lead of close pals Jay Z and Beyoncé - by releasing the first pic themselves through social media.
In hiding: New mom Kim hasn't been seen in public, except via a taped video message played on mom Kris Jenner's new talk show, since she gave birth to her and Kanye West's daughter on June 15
However, TMZ reports that a high-end publication, such as Vanity Fair, may still be in the running.
Just three days after welcoming their daughter, North West, US News first reported that Kanye was dead against the idea of 'pimping out' his child.
Not North: Kim posted this deceiving photo of her cradling a baby alongside sister Kourtney on Facebook on August 1, captioned, 'Love these precious moments...' - but it turned out to be an old shot of Kourt's son, Mason
Although he's previously made several appearances on Keeping Up With The Kardashians, he insists he won't be returning due to the backlash he received.
As reported by US News, Jo Piazza, author of Celebrity Inc: How Famous People Make Money, says, '[Kanye] furiously does not want these pictures sold to the world. He doesn't like the idea of pimping his child, even though he is quite good at pimping out himself.'
Of course, this isn't the first time the couple has chosen not to reap the monetary benefits when it comes to their child.
This is how we do it: Kim and Kanye are said to want to follow in the footsteps of Beyonce and Jay Z by posting their first baby snaps on social media
Close to making a decision: TMZ reports that Kim and Kanye are making their final choice between publishing the first baby pics in Vanity Fair or through their own social media
'Stop the music for a second,' the rapper instructed during a rendition of Lost In The World. 'Can we make some noise for my baby mama right quick?'
Now it is expected that the couple will make a similarly spontaneous move with the photos of their first child.
Dog tired: Kim's sister Khloé Kardashian Odom posted the first photo of the new mom resting at home to her Facebook account on June 29